PUNJAB MILK FOODS INC. is looking to hire a Marketing Analyst to conduct market research and provide analytical support. A professional who can identify market trends and opportunities and help form policies and manage marketing surveys. The applicant should be able to effectively bring research findings into practice to increase productivity and Business
Position: Marketing Analyst
Vacancies: 1
Anticipated start date: As Soon As Possible
Location: 6308 – 146th Street, Surrey. BC
Wage Rate: $.44.25/hour for 37.5 hours a week
Terms of Employment: Full-time, Permanent
Requirements: Bachelor’s degree in business or public administration
Work Experience: Experience in conducting market research is an asset
Job Description:
- Conduct comprehensive research on the Canadian dairy market, including product categories (milk, cheese, yogurt, etc.), sales channels (retail, foodservice, online), and regional variations
- Identify key players in the dairy and Indian sweets markets, analyze their market share, product offerings, pricing strategies, and marketing activities.
· Investigate consumer preferences, purchase patterns, and motivations for buying dairy products and Indian sweets. This includes factors like taste, health concerns, cultural preferences, and price sensitivity.
· Research and analyze the impact of Canadian regulations and trade policies on the dairy and Indian sweets industries.
- Identify emerging trends in the dairy market, such as plant-based alternatives, functional dairy products, and sustainable packaging. Also, analyze trends in the Indian sweets market, including new product development and changing consumer tastes
- Develop recommendations for market entry or expansion strategies for new or existing players in the dairy and Indian sweets sectors
· Define and execute appropriate research methodologies, including primary research (surveys, interviews, focus groups) and secondary research (market reports, industry publications, government data).
· Prepare detailed reports summarizing research findings, including market size and growth forecasts, competitive analysis, consumer insights, and strategic recommendations.
· Work closely with internal teams (marketing, sales, product development, quality) to translate research findings into actionable business strategies.
· Procure and store raw material from various authorised vendors in advance for timely product manufacturing and shipment
· Selecting vendors/suppliers based on raw material quality, timely delivery and optimum purchasing cost.
· Actively participating in brain-storming session for new product shortlisting and its landscape
Work Environment
· Strong analytical and problem-solving skills, with the ability to interpret data and draw meaningful conclusions.
· Excellent written and verbal communication skills, with the ability to present research findings clearly and concisely.
· Ability to prepare comprehensive market research reports and presentations
· Ability to manage research projects from start to finish, meeting deadlines and budgets
· Strong communication skills
Benefits:
· Dental care
· Discounted food products
· Extended health care
How to Apply
If you meet the qualifications above, then apply now with a cover letter and resume outlining your interests, skills, and experience to manju@nanakfoods.com